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Control Number - 0000012108
INTERNATIONAL STANDARD BOOK NUMBER	:	9780387782126
CATALOGING SOURCE	:	BL
LOCAL CALL NUMBER	:	658.802 WIE
MAIN ENTRY - PERSONAL NAME	:	Wierenga, Berend
TITLE STATEMENT	:	Handbook of marketing decision models / edited by Berend Wierenga
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)	:	New York: Springer, 2008.
PHYSICAL DESCRIPTION	:	x, 625p. ; 24cm
SUBJECT ADDED ENTRY - TOPICAL TERM	:	Marketing -- Decision making -- Mathematical models -- Congresses
SUBJECT ADDED ENTRY - TOPICAL TERM	:	Marketing decision models

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